The 7 Rising Principles of Playing Poker are:
1) To get more money in the pot when you have the best hand.
2) To Drive out the opponents when you have the best hand.
3) To bluff or to semi bluff.
4) To get a free card.
5) To Gain Information.
6) To Drive out worst hands when your own hands may be the second best.
7) To drive out better hands when a come hand is in settings mode.